PR dlya menedzheriv i marketolohiv.
Publishing country: Ukraine
Language: Ukrainian
Author: Prymak T.O.
Publisher: TSentr navchal′noyi literatury
Publishing city: Kyyiv
ISBN: 978-617-673-117-7
Publishing year: 2019
Number of pages: 202
Binding: Paperback
Knyha daye konkretni vidpovidi na zapytannya, z yakymy ves′ chas zishtovchuyut′sya fachivtsi u sferi PR: «Z choho pochynaty?», «YAk z dopomohoyu PR sformuvaty hidne informatsiyne pole kompaniyi?», «YAk splanuvaty i orhanizuvaty PR-diyal′nist′ na pidpryyemstvi?», «YAki dokumenty pidhotuvaty i yak yich pravyl′no oformyty?», «YAki napryamy v PR-diyal′nosti slid vvazhaty priorytetnymy?», «YAk otsinyty efektyvnist′ toho, scho vzhe zrobleno?». Velyka kil′kist′ praktychnych prykladiv, neordynarnych ta tsilkom real′nych sytuatsiy, z yakymy chasto zishtovchuyut′sya vitchyznyani pidpryyemstva zatsikavlyuyut′, vyklykayut′ azart ta dopomahayut′ opanovuvaty material. Knyha suprovodzhuyet′sya korysnymy vpravamy ta keysamy dlya samostiynoyi roboty chytachiv. Knyha stane pomichnykom u nalahodzhuvanni PR-diyal′nosti u sferi biznesu, adresovana kerivnykam pidpryyemstv, menedzheram, pratsivnykam viddiliv marketynhu, PR-sluzhb ta ahentsiy,reklamistam, a takozh studentam vyschych navchal′nych zakladiv ta aspirantam
Publishing country: Ukraine
Language: Ukrainian
Author: Prymak T.O.
Publisher: TSentr navchal′noyi literatury
Publishing city: Kyyiv
ISBN: 978-617-673-117-7
Publishing year: 2019
Number of pages: 202
Binding: Paperback
Weight: 280гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: if possible
Knyha daye konkretni vidpovidi na zapytannya, z yakymy ves′ chas zishtovchuyut′sya fachivtsi u sferi PR: «Z choho pochynaty?», «YAk z dopomohoyu PR sformuvaty hidne informatsiyne pole kompaniyi?», «YAk splanuvaty i orhanizuvaty PR-diyal′nist′ na pidpryyemstvi?», «YAki dokumenty pidhotuvaty i yak yich pravyl′no oformyty?», «YAki napryamy v PR-diyal′nosti slid vvazhaty priorytetnymy?», «YAk otsinyty efektyvnist′ toho, scho vzhe zrobleno?». Velyka kil′kist′ praktychnych prykladiv, neordynarnych ta tsilkom real′nych sytuatsiy, z yakymy chasto zishtovchuyut′sya vitchyznyani pidpryyemstva zatsikavlyuyut′, vyklykayut′ azart ta dopomahayut′ opanovuvaty material. Knyha suprovodzhuyet′sya korysnymy vpravamy ta keysamy dlya samostiynoyi roboty chytachiv. Knyha stane pomichnykom u nalahodzhuvanni PR-diyal′nosti u sferi biznesu, adresovana kerivnykam pidpryyemstv, menedzheram, pratsivnykam viddiliv marketynhu, PR-sluzhb ta ahentsiy,reklamistam, a takozh studentam vyschych navchal′nych zakladiv ta aspirantam
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