Details

Category: Marketing. Management
Author: Muzykant V.L.
Publisher: RIOR
ISBN: 978-5-369-01236-9
Language: RU
City: Moskva
Year: 2017
Pages: 316
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 410 g

Description

Kniga posvyashhena brendingu i osnovam brend-menedzhmenta, stavyashhim svoej cel′yu postroenie kapitala brenda i, v konechnom schete, sbalansirovannogo biznes-portfelya.

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