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Catalog/Social science/Economy/Marketing territorij.Uch.

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Marketing territorij.Uch.

Lysova N.A.

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Book

Marketing territorij.Uch.

Lysova N.A.

Details

Category: Economy

Author

Lysova N.A.

Publisher

ISBN

978-5-392-28831-1

Language

City

Moskva

Year

2019

Pages

160

Format

Printed book

Status

Published

Delivery

4–6 weeks

Binding

Soft cover

Description

Uchebnik po discipline «Marketing territorij» znakomit chitatelej s vozmozhnost′yu primeneniya marketingovych instrumentov v razvitii territorij. Raskryty osnovnye polozheniya marketinga territorij, kategorial′nyj apparat discipliny, mechanizmy sozdaniya konkurentnych preimushhestv territorij, v chisle kotorych sovremennye ekonomicheskie podchody, razvitie intellektual′nogo kapitala i infrastrukturnogo kompleksa. Rassmotreny osobennosti marketinga gorodov i municipal′nych obrazovanij. V knige izlozhen teoreticheskij material, a takzhe primery realizacii marketingovych strategij territorij vsech urovnej (strany, regiona, goroda, municipal′nogo obrazovaniya) otechestvennoj i zarubezhnoj praktiki. Uchebnik prednaznachen dlya studentov, magistrantov i vsech interesuyushhichsya dannoj problematikoj.

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Marketing territorij.Uch. — Lysova N.A. — 2019 — ISBN 978-5-392-28831-1 | Exlibrus