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Stvory StoryBrand. Rozkazhy istoriyu brendu, i tebe pochuyut′

  • Publishing country: Ukraine
    Language: Ukrainian
    Author: Miller D.
    Publisher: Vivat
    Publishing city: CHarkiv
    ISBN: 978-966-982-237-6
    Publishing year: 2022
    Number of pages: 240
    Binding: Hardback edition

  • Donal′d Miller rozrobyv diyevyy sposib prosuvannya brendu cherez vykorystannya stori- telinhu ta vlasnoyi unikal′noyi metodyky pid nazvoyu storibrend (StoryBrand). TSey revolyutsiy- nyy metod dopomahaye opanuvaty pryntsypy spilkuvannya z kliyentamy, zavdyaky yakym vy zmozhete perekonaty bud′-koho v perevahach same vashoho produktu, ideyi chy posluhy. Idet′sya pro tsilyy spektr krokiv do rozbudovy istoriyi brendu: yaki sim universal′nych elementiv opo- vidi zdatni vyklykaty reaktsiyu v lyudey; yakymy naspravdi motyvamy keruyut′sya lyudy pid chas zdiysnennya pokupok; yak zvernutysya do kliyentiv, schob tse sponukalo do diyi; yak stvoryty nepo- vtornyy efektyvnyy kontent dlya saytiv i sotsmerezh. CHay kym vy ye nyni — chy to dyrektor z marketynhu bahatomil′yardnoyi kompaniyi, chy to vlasnyk maloho biznesu, a chy polityk abo rok-muzykant, — tsya knyzhka dopomozhe znayty vlasnu model′ povedinky y dosyahty uspichu.


Series: Biznes
Category: Marketing. Management
Publishing country: Ukraine
Language: Ukrainian
Themes by country: Ukraine
Author: Miller D.
Publisher: Vivat
Publishing city: CHarkiv
ISBN: 978-966-982-237-6
Publishing year: 2022
Number of pages: 240
Binding: Hardback edition
Weight: 305гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Summary

Donal′d Miller rozrobyv diyevyy sposib prosuvannya brendu cherez vykorystannya stori- telinhu ta vlasnoyi unikal′noyi metodyky pid nazvoyu storibrend (StoryBrand). TSey revolyutsiy- nyy metod dopomahaye opanuvaty pryntsypy spilkuvannya z kliyentamy, zavdyaky yakym vy zmozhete perekonaty bud′-koho v perevahach same vashoho produktu, ideyi chy posluhy. Idet′sya pro tsilyy spektr krokiv do rozbudovy istoriyi brendu: yaki sim universal′nych elementiv opo- vidi zdatni vyklykaty reaktsiyu v lyudey; yakymy naspravdi motyvamy keruyut′sya lyudy pid chas zdiysnennya pokupok; yak zvernutysya do kliyentiv, schob tse sponukalo do diyi; yak stvoryty nepo- vtornyy efektyvnyy kontent dlya saytiv i sotsmerezh. CHay kym vy ye nyni — chy to dyrektor z marketynhu bahatomil′yardnoyi kompaniyi, chy to vlasnyk maloho biznesu, a chy polityk abo rok-muzykant, — tsya knyzhka dopomozhe znayty vlasnu model′ povedinky y dosyahty uspichu.



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