Stratehiyi heniyiv. Pyat′ nayvazhlyvishych urokiv vid Billa Geytsa, Endi Grouva ta Stiva Dzhobsa
Publishing country: Ukraine
Language: Ukrainian
Author: Kusumano M.A. i Yoffi D.B.
Publisher: Klub Semeynoho Dosuha
Publishing city: CHar′kov
ISBN: 978-617-15-0170-6
Publishing year: 2023
Number of pages: 256
Binding: Hardback edition
YAk stayut′ vydatnymy stratehamy? Geyts, Grouv i Dzhobs buly pershymy «biznes-zirkamy» u suchasnomu sviti technolohiy. Analizuyuchy yichniy trydtsyatyrichnyy dosvid upravlinnya kompaniyamy sukupnoyu vartistyu v 1,5 tryl′yona dolariv — Microsoft, Intel ta Apple, — avtory tsiyeyi knyzhky sformulyuvaly p’yat′ osnovnych pravyl, scho vyyavylysya spil′nymy u stratehichnomu planuvanni tsych hihantiv rynku ta dozvolyly vyperedyty konkurentiv, yaki tsymy pryntsypamy nechtuvaly. Same tsi pravyla dopomohly stil′nykovomu telefonu iPhone daleko posunuty industrial′nych hihantiv Nokia ta BlackBerry, krychitniy kompaniyi Microsoft iz Sietla vzyaty horu nad svoyim holovnym zamovnykom — na toy chas naydorozhchoyu u sviti kompaniyeyu IBM, a mayzhe zbankrutiliy firmi Intel zdolaty yapontsiv, koreytsiv ta yevropeytsiv u borot′bi za svitove liderstvo v noviy revolyutsiyniy technolohiyi — vyrobnytstvi mikroprotsesoriv. TSya knyzhka — putivnyk naykraschymy storinkamy dosvidu stratehichnoho planuvannya, upravlinnya ta praktychnoyi diyal′nosti, yakyy dozvolyt′ bud′-komu staty efektyvnym stratehom.
Publishing country: Ukraine
Language: Ukrainian
Author: Kusumano M.A. i Yoffi D.B.
Publisher: Klub Semeynoho Dosuha
Publishing city: CHar′kov
ISBN: 978-617-15-0170-6
Publishing year: 2023
Number of pages: 256
Binding: Hardback edition
Weight: 290гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
YAk stayut′ vydatnymy stratehamy? Geyts, Grouv i Dzhobs buly pershymy «biznes-zirkamy» u suchasnomu sviti technolohiy. Analizuyuchy yichniy trydtsyatyrichnyy dosvid upravlinnya kompaniyamy sukupnoyu vartistyu v 1,5 tryl′yona dolariv — Microsoft, Intel ta Apple, — avtory tsiyeyi knyzhky sformulyuvaly p’yat′ osnovnych pravyl, scho vyyavylysya spil′nymy u stratehichnomu planuvanni tsych hihantiv rynku ta dozvolyly vyperedyty konkurentiv, yaki tsymy pryntsypamy nechtuvaly. Same tsi pravyla dopomohly stil′nykovomu telefonu iPhone daleko posunuty industrial′nych hihantiv Nokia ta BlackBerry, krychitniy kompaniyi Microsoft iz Sietla vzyaty horu nad svoyim holovnym zamovnykom — na toy chas naydorozhchoyu u sviti kompaniyeyu IBM, a mayzhe zbankrutiliy firmi Intel zdolaty yapontsiv, koreytsiv ta yevropeytsiv u borot′bi za svitove liderstvo v noviy revolyutsiyniy technolohiyi — vyrobnytstvi mikroprotsesoriv. TSya knyzhka — putivnyk naykraschymy storinkamy dosvidu stratehichnoho planuvannya, upravlinnya ta praktychnoyi diyal′nosti, yakyy dozvolyt′ bud′-komu staty efektyvnym stratehom.
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