Issleduya vnutrennie kommunikacii. Golos informirovannogo sotrudnika
Publishing country: Russia
Language: Russian
Author: Rak K.
Publisher: Izdatel′skij dom Vysshej shkoly ekonomiki
Publishing city: Moskva
ISBN: 978-5-7598-2316-2
Publishing year: 2022
Number of pages: 440
Binding: Hardback edition
V knige pod redakciej izvestnogo mezhdunarodnogo eksperta v oblasti vnutrennich kommunikacij Kevina Raka ubeditel′no dokazyvaetsya, chto vnutrennie kommunikacii predstavlyayut soboj kriticheski vazhnuyu chast′ sovremennogo menedzhmenta. Imenno oni pomogayut kompaniyam stat′ uspeshnymi na vysokokonkurentnych rynkach. Avtory delayut dva vazhnych vyvoda. Pervyj: vnutrennie kommunikacii stali samostoyatel′noj upravlencheskoj disciplinoj. Eto uzhe ne «reaktivnye taktiki» otdelov PR ili HR, rech′ idet o vzaimootnosheniyach s naibolee znachimoj gruppoj stejkcholderov — s sotrudnikami kompanii. I vtoroj: vnutrennie kommunikacii — uzhe ne tol′ko informirovanie personala i sozdanie novych kanalov dlya kontaktov. Sovremennye kommunikacii s personalom — eto obespechenie prav personala na vyrazhenie sobstvennoj pozicii i adaptaciya kompanii k golosu informirovannogo sotrudnika. Kniga adresovana specialistam po vnutrennim kommunikaciyam, a takzhe prepodavatelyam i studentam, izuchayushhim kommunikativnye discipliny.
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Rak K.
Publisher: Izdatel′skij dom Vysshej shkoly ekonomiki
Publishing city: Moskva
ISBN: 978-5-7598-2316-2
Publishing year: 2022
Number of pages: 440
Binding: Hardback edition
Weight: 900гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
V knige pod redakciej izvestnogo mezhdunarodnogo eksperta v oblasti vnutrennich kommunikacij Kevina Raka ubeditel′no dokazyvaetsya, chto vnutrennie kommunikacii predstavlyayut soboj kriticheski vazhnuyu chast′ sovremennogo menedzhmenta. Imenno oni pomogayut kompaniyam stat′ uspeshnymi na vysokokonkurentnych rynkach. Avtory delayut dva vazhnych vyvoda. Pervyj: vnutrennie kommunikacii stali samostoyatel′noj upravlencheskoj disciplinoj. Eto uzhe ne «reaktivnye taktiki» otdelov PR ili HR, rech′ idet o vzaimootnosheniyach s naibolee znachimoj gruppoj stejkcholderov — s sotrudnikami kompanii. I vtoroj: vnutrennie kommunikacii — uzhe ne tol′ko informirovanie personala i sozdanie novych kanalov dlya kontaktov. Sovremennye kommunikacii s personalom — eto obespechenie prav personala na vyrazhenie sobstvennoj pozicii i adaptaciya kompanii k golosu informirovannogo sotrudnika. Kniga adresovana specialistam po vnutrennim kommunikaciyam, a takzhe prepodavatelyam i studentam, izuchayushhim kommunikativnye discipliny.
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