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Sovremennyj reklamnyj tekst. Precedentnost′ i interdiskursivnost′. Uchebnoe posobie

  • Publishing country: Russia
    Language: Russian
    Author: Vysockaya I.V.
    Publisher: FLINTA
    Publishing city: Moskva
    ISBN: 978-5-9765-4870-1
    Publishing year: 2022
    Number of pages: 84
    Binding: Paperback

  • V uchebnom posobii rassmotreny aktual′nye problemy mezhtekstovogo vzaimodejstviya na materiale sovremennoj rossijskoj reklamy. Pri etom precedentnost′ ponimaetsya kak proyavlenie interdiskursivnosti. Posobie, prednaznachennoe dlya izuchayushhich uchebnye kursy «YAzyk reklamy», «Stilistika sovremennogo russkogo literaturnogo yazyka» (a takzhe speckursy schodnoj tematiki), orientirovano na osvoenie informacii v sfere stilistiki reklamnogo teksta i vyrabotku u studentov navykov kompleksnogo diskursnogo analiza reklamnogo proizvedeniya. V kachestve illyustracij ispol′zovany foto avtora.


Category: Marketing. Management
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Vysockaya I.V.
Publisher: FLINTA
Publishing city: Moskva
ISBN: 978-5-9765-4870-1
Publishing year: 2022
Number of pages: 84
Binding: Paperback
Weight: 106гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Summary

V uchebnom posobii rassmotreny aktual′nye problemy mezhtekstovogo vzaimodejstviya na materiale sovremennoj rossijskoj reklamy. Pri etom precedentnost′ ponimaetsya kak proyavlenie interdiskursivnosti. Posobie, prednaznachennoe dlya izuchayushhich uchebnye kursy «YAzyk reklamy», «Stilistika sovremennogo russkogo literaturnogo yazyka» (a takzhe speckursy schodnoj tematiki), orientirovano na osvoenie informacii v sfere stilistiki reklamnogo teksta i vyrabotku u studentov navykov kompleksnogo diskursnogo analiza reklamnogo proizvedeniya. V kachestve illyustracij ispol′zovany foto avtora.



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