Details

Category: Marketing. Management
Author: Krippendorf K.
Publisher: Vivat
ISBN: 978-966-982-216-1
Language: UA
Year: 2020
Pages: 304
Format: Printed book
Status: Published
Delivery: Sold out
Binding: Hard cover
Weight: 380 g

Description

Pryyomy, stratahemy i stratehiyi starodavnich kytays′kych voyenachal′nykiv dopomozhut′ i v suchasnomu biznesi. Kaychan Krippendorf poyasnyuye, yak nymy mozhna skorystatys′, na prykladi uspishnych biznes-keysiv. TSe diyevi instrumenty dlya rozvytku brendu, stvorennya vdaloyi biznes-modeli, zmitsnennya pozytsiy na rynku_x000D_ i peremohy nad konkurentamy.

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