Virtual′naya konkurenciya. Posuly i opasnosti algoritmicheskoj ekonomiki
Category: Economy
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Ezrachi Ar., Staki
Publisher: INION RAN
Publishing city: Moskva
ISBN: 978-5-85006-341-2
Publishing year: 2022
Number of pages: 384
Weight: 794гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Pered pokupatelyami, ishhushhimi v internete tovary po luchshim cenam, otkryvaetsya ogromnyj vybor. V etoj rabote Ariel′ Ezrachi i Moris Staki predlagayut novyj vzglyad na cifrovoj shoping. CHotya potrebiteli poluchayut nemalo vygod ot onlajn-pokupok, slozhnye algoritmy i obrabotka dannych, kotorye delayut poisk tovarov takim udobnym, takzhe izmenyayut prirodu rynochnoj konkurencii, prichem ne vsegda k luchshemu. CHotya sushhestvuyushhee zakonodatel′stvo ne pozvolyaet kompaniyam manipulirovat′ cenami, osnovannye na dannych algoritmy segodnya mogut bystro otslezhivat′ ceny konkurentov i sootvetstvuyushhim obrazom korrektirovat′ sobstvennye ceny. Po ironii sud′by to, chto kazhetsya vygodnym — bol′shaya prozrachnost′ v otnoshenii cen, — mozhet obernut′sya vredom dlya potrebitelej. Eshhe odnoj opasnost′yu yavlyaetsya povedencheskaya diskriminaciya, kogda kompanii otslezhivayut pol′zovatelej i stremyatsya sdelat′ tak, chtoby te pokupali tovary po naibolee vysokoj cene, kotoruyu oni gotovy zaplatit′. Tret′yu opasnost′ predstavlyaet vozniknovenie superplatform i ich otnosheniya «druzhby–sopernichestva» s nezavisimymi razrabotchikami prilozhenij. Kontroliruya klyuchevye platformy (naprimer, operacionnye sistemy smartfonov), cifrovye monopolii zadayut potoki personal′nych dannych i opredelyayut, kto budet ekspluatirovat′ potencial′nych pokupatelej.
39,00 €0,00 €
This series
Series: Akademicheskaya kniga
Category: Economy
Author: Ezrachi Ar., Staki
Publisher: INION RAN
Publishing country: Russia
ISBN: 978-5-85006-341-2
Publishing year: 2022
Delivery time: 4-6 weeks