Futbol – odin iz samych konservativnych vidov sporta. Odnako ostavat′sya liderom v zhestkoj konkurentnoj srede neprosto. V bor′be za vnimanie milliardov lyudej the Beautiful Game prichoditsya menyat′sya. Na nashich glazach proischodit revolyuciya v poznanii futbola i ego zakonomernostej. Kak sochranit′ balans mezhdu chorosho zarekomendovannymi vremenem tradiciyami i poiskom novych vozmozhnostej? Pravil′no li my ponimaem proischodyashhee na pole? CHto mozhno zamenit′ v igre i vokrug nee, a chto kategoricheski nel′zya? Mozhem li my upravlyat′ futbolom kak social′nym institutom? V monografii razvivaetsya nauchnyj podchod k futbolu, ispol′zuyutsya samye sovremennye matematicheskie metody i modeli iskusstvennogo intellekta i ekonometriki dlya resheniya zadachi optimal′nogo reformirovaniya nacional′nogo futbola. Dlya uchenych v oblasti gosudarstvennogo upravleniya, ekonomiki, sociologii, praktikov upravleniya nacional′nym sportom, vsech interesuyushhichsya futbolom. Klyuchevye slova: futbol, upravlenie znaniyami, sociologiya upravleniya, ekonomika znanij, otraslevaya ekonomika, publichnoe upravlenie, korporativnoe upravlenie, nablyudatel′/bolel′shhik, reformy, ekonometrika, iskusstvennyj intellekt. The reforms of football governance: methods of artificial intelligence and econometrics Keywords: football, soccer, knowledge management, sociology of management, knowledge, economy, sectoral economics, public administration, corporate governance, observer, fan, reforms, econometrics, artificial intelligence, Abstracts. Football is one of the most conservative sports. However, it is not easy to remain a leader in a tough competitive environment. In the struggle for the attention of billions of people, the Beautiful Game has to change. Before our eyes there is a revolution in the knowledge of football and its laws. How to maintain a balance between well-established traditions and the search for new opportunities? Do we understand what is happening on the field correctly? What can be replaced in the game and around it, and what is absolutely impossible? Can we manage football as a social institution? The monograph develops a scientific approach to football, using the most modern mathematical methods and models of artificial intelligence and econometrics to solve the problem of optimal reform of national football.