Futbol – odin iz samych konservativnych vidov sporta. Odnako ostavat′sja liderom v žestkoj konkurentnoj srede neprosto. V bor′be za vnimanie milliardov ljudej the Beautiful Game prichoditsja menjat′sja. Na našich glazach proischodit revoljucija v poznanii futbola i ego zakonomernostej. Kak sochranit′ balans meždu chorošo zarekomendovannymi vremenem tradicijami i poiskom novych vozmožnostej? Pravil′no li my ponimaem proischodjačšee na pole? Čto možno zamenit′ v igre i vokrug nee, a čto kategoričeski nel′zja? Možem li my upravljat′ futbolom kak social′nym institutom? V monografii razvivaetsja naučnyj podchod k futbolu, ispol′zujutsja samye sovremennye matematičeskie metody i modeli iskusstvennogo intellekta i ėkonometriki dlja rešenija zadači optimal′nogo reformirovanija nacional′nogo futbola. Dlja učenych v oblasti gosudarstvennogo upravlenija, ėkonomiki, sociologii, praktikov upravlenija nacional′nym sportom, vsech interesujučšichsja futbolom. Ključevye slova: futbol, upravlenie znanijami, sociologija upravlenija, ėkonomika znanij, otraslevaja ėkonomika, publičnoe upravlenie, korporativnoe upravlenie, nabljudatel′/bolel′čšik, reformy, ėkonometrika, iskusstvennyj intellekt. The reforms of football governance: methods of artificial intelligence and econometrics Keywords: football, soccer, knowledge management, sociology of management, knowledge, economy, sectoral economics, public administration, corporate governance, observer, fan, reforms, econometrics, artificial intelligence, Abstracts. Football is one of the most conservative sports. However, it is not easy to remain a leader in a tough competitive environment. In the struggle for the attention of billions of people, the Beautiful Game has to change. Before our eyes there is a revolution in the knowledge of football and its laws. How to maintain a balance between well-established traditions and the search for new opportunities? Do we understand what is happening on the field correctly? What can be replaced in the game and around it, and what is absolutely impossible? Can we manage football as a social institution? The monograph develops a scientific approach to football, using the most modern mathematical methods and models of artificial intelligence and econometrics to solve the problem of optimal reform of national football.