Ekspressivnyj potencial tekstov massmedia. Sredstva attrakcii (na materiale reklamnogo diskursa). CHast′ 1. (Bakalavriat). Uchebnoe posobie.
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Moshheva S.V.
Publisher: Rusajns
Publishing city: Moskva
ISBN: 978-5-4365-3812-9
Publishing year: 2020
Number of pages: 96
Binding: Paperback
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Uchebnoe posobie posvyashheno interpretacii reklamnych tekstov, v strukturirovanii kotorych naryadu s yazykovymi ispol′zuyutsya vyrazitel′nye sredstva drugich semioticheskich kodov. V posobii analiziruyutsya autentichnye anglo- i russkoyazychnye reklamnye teksty. Ekspressivnost′ predstaet kak integral′nyj rezul′tat realizacii takich svojstv, kak emotivnost′, ocenochnost′, intensivnost′, obraznost′, realizuyas′ vozmozhnosti kalligrafii i grafiki, shriftovoj variativnosti, graficheskoj obraznosti. Dlya effektivnogo usvoeniya materiala v konce kazhdoj glavy predusmotreny kontrol′nye voprosy, stimuliruyushhie myslitel′nuyu deyatel′nost′ obuchaemych i pozvolyayushhie razvivat′ tvorcheskoe otnoshenie k izuchaemomu materialu. Uchebnoe posobie adresovano specialistam v oblasti teorii yazyka, kommunikativnoj lingvistiki, obshhego i sopostavitel′nogo yazykoznaniya, a takzhe studentam i prepodavatelyam gumanitarnych disciplin.
37,00 €0,00 €
From this category
Category: Journalism
Author: Kutejnikov S.E.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3491-9
Publishing year: 2022
Delivery time: 4-6 weeks
29,00 €
Category: Journalism
Author: Lapshina G.S.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3630-2
Publishing year: 2025
Delivery time: 4-6 weeks
36,00 €
Category: Journalism
Author: Fortunatov A.N.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3494-0
Publishing year: 2025
Delivery time: 4-6 weeks
33,00 €
Category: Journalism
Author: Novikov V.V., Gerasimov K.D.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3484-1
Publishing year: 2024
Delivery time: 4-6 weeks
31,00 €
Category: Journalism
Author: Surnina I.A.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3805-4
Publishing year: 2018
Delivery time: 4-6 weeks
23,00 €
Category: Journalism
Author: Amirov V.M.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3483-4
Publishing year: 2023
Delivery time: 4-6 weeks
30,00 €
Category: Journalism
Author: Ischakov R. L.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3482-7
Publishing year: 2018
Delivery time: 4-6 weeks
32,00 €
Category: Journalism
Author: Oleshko V. F.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3480-3
Publishing year: 2022
Delivery time: 4-6 weeks
43,00 €
Category: Journalism
Author: CHemyakin YU. V.
Publisher: FLINTA
Publishing country: Russia
ISBN: 978-5-9765-3481-0
Publishing year: 2022
Delivery time: 4-6 weeks
31,00 €
Series: Gaudeamus
Category: Journalism
Author: Samarcev O.R.
Publisher: Akademicheskij proekt
Publishing country: Russia
ISBN: 978-5-8291-2065-8
Publishing year: 2017
Delivery time: 4-6 weeks
35,00 €
Series: Professional′noe obrazovanie
Category: Journalism
Author: Golub I. B.
Publisher: YUrajt
Publishing country: Russia
ISBN: 978-5-534-10256-7
ISBN addition: 978-5-534-10256-7
Publishing year: 2023
Delivery time: 4-6 weeks
77,00 €
Series: Vysshee obrazovanie
Category: Journalism
Author: Golub I. B.
Publisher: YUrajt
Publishing country: Russia
ISBN: 978-5-534-06578-7
ISBN addition: 978-5-534-06578-7
Publishing year: 2023
Delivery time: 4-6 weeks
77,00 €
Category: Journalism
Author: Izmajlov A. F.
Publisher: Dmitrij Bulanin
Publishing country: Russia
ISBN: 978-5-86007-687-7
Publishing year: 2013
Delivery time: 4-6 weeks
27,00 €
Category: Journalism
Author: Korostelev S. G.
Publisher: Dmitrij Bulanin
Publishing country: Russia
ISBN: 978-5-86007-797-3
Publishing year: 2015
Delivery time: 4-6 weeks
29,00 €
Category: Journalism
Author: Bik-Bulatov A.SH.
Publisher: Dmitrij Bulanin
Publishing country: Russia
ISBN: 978-5-86007-854-3
Publishing year: 2018
Delivery time: 4-6 weeks
27,00 €
Series: Vysshee obrazovanie: Bakalavriat
Category: Journalism
Author: Gordienko T.V.
Publisher: Forum
Publishing country: Russia
ISBN: 978-5-8199-0715-3
Publishing year: 2020
Delivery time: 4-6 weeks
36,00 €
Category: Journalism
Author: Korkonosenko S.G.
Publisher: KnoRus
Publishing country: Russia
ISBN: 978-5-406-06650-8
Publishing year: 2019
Delivery time: 4-6 weeks
39,00 €
Category: Journalism
Author: Kurmanova D.B. , Matvienko G.V.
Publisher: Rusajns
Publishing country: Russia
ISBN: 978-5-4365-2966-0
Publishing year: 2018
Delivery time: 4-6 weeks
39,00 €
Category: Journalism
Author: Korkonosenko S.G.
Publisher: KnoRus
Publishing country: Russia
ISBN: 978-5-406-06004-9
Publishing year: 2018
Delivery time: 4-6 weeks
39,00 €
Category: Journalism
Author: Mishon E.V.
Publisher: Rusajns
Publishing country: Russia
ISBN: 978-5-406-06404-7
Publishing year: 2018
Delivery time: 4-6 weeks
39,00 €
Category: Journalism
Publisher: Ėrmitazh
Publishing country: Russia
ISBN: 978-5-93572-793-2
Publishing year: 2018
Delivery time: 4-6 weeks
54,00 €
Category: Journalism
Author: Ershov YU.M.
Publisher: Rusajns
Publishing country: Russia
ISBN: 978-5-4365-3456-5
Publishing year: 2019
Delivery time: 4-6 weeks
34,00 €
Category: Journalism
Author: Il′chenko S.N.
Publisher: KnoRus
Publishing country: Russia
ISBN: 978-5-406-07131-1
Publishing year: 2019
Delivery time: 4-6 weeks
42,00 €
Category: Journalism
Author: CHibikova T.V.
Publisher: Rusajns
Publishing country: Russia
ISBN: 978-5-4365-1189-4
Publishing year: 2019
Delivery time: 4-6 weeks
34,00 €
Category: Journalism
Author: Gerasimova S.A.
Publisher: KnoRus
Publishing country: Russia
ISBN: 978-5-406-07352-0
Publishing year: 2019
Delivery time: 4-6 weeks
36,00 €
Category: Journalism
Author: Korkonosenko S.G.
Publisher: KnoRus
Publishing country: Russia
ISBN: 978-5-406-07297-4
Publishing year: 2019
Delivery time: 4-6 weeks
39,00 €
Series: Garage Pro
Category: Journalism
Author: Petra CHardt
Publisher: Ad Marginem Press
Publishing country: Russia
ISBN: 978-5-91103-457-3
Publishing year: 2018
Delivery time: 4-6 weeks
37,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0889-9
Publishing year: 2018
Delivery time: 4-6 weeks
29,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0864-6
Publishing year: 2019
Delivery time: 4-6 weeks
36,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0890-5
Publishing year: 2017
Delivery time: 4-6 weeks
31,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0821-9
Publishing year: 2019
Delivery time: 4-6 weeks
38,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0963-6
Publishing year: 2018
Delivery time: 4-6 weeks
25,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 9785-7567-0845-5
Publishing year: 2018
Delivery time: 4-6 weeks
22,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-1014-4
Publishing year: 2019
Delivery time: 4-6 weeks
26,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0891-2
Publishing year: 2017
Delivery time: 4-6 weeks
31,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0994-0
Publishing year: 2019
Delivery time: 4-6 weeks
28,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0948-3
Publishing year: 2018
Delivery time: 4-6 weeks
29,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-1010-6
Publishing year: 2019
Delivery time: 4-6 weeks
39,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0911-7
Publishing year: 2018
Delivery time: 4-6 weeks
40,00 €
Category: Journalism
Publisher: Aspekt Press
Publishing country: Russia
ISBN: 978-5-7567-0892-9
Publishing year: 2019
Delivery time: 4-6 weeks