Details

Category: Culture history
Author: Muzykant V. L. , Kiselev V. D.
Publisher: Direkt-Media
ISBN: 978-5-4499-1613-6
Language: RU
City: Moskva
Year: 2020
Pages: 332
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 558 g

Description

V kul′turnom kode ekonomicheskogo povedeniya zashifrovana i plotno upakovana informaciya ob identichnosti kul′tury strany. V kommunikativnom obshhestve kul′turnyj kod ekonomicheskogo povedeniya priobretaet v usloviyach narastayushhej ekonomicheskoj neopredelennosti osobuyu znachimost′, Avtory monografii fokusiruyutsya na kul′turnom kode, nacional′noj kul′ture, chelovecheskom kapitale, sozdannoj infrastrukture, technologiyach sozdaniya dobavlennoj stoimosti, yavlyayushhimisya osnovoj prinimaemych ekonomicheskich reshenij. Uskorenie informacionnogo obmena v usloviyach chaosa, pandemii koronavirusa pozvolyaet smyagchit′ kak voznikayushhuyu turbulentnost′, tak i smenu rolej sub′′ektov kommunikacii.

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