Artikulyaciya i funkcionirovanie znakov v kul′ture. V 2 chastyach. CH.1: Artikulyaciya i funkcionirovanie znakov v kul′ture. CH.2: Kitaj v znakach./ Per. s kit.
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Suj YAn′
Publisher: SHans
Publishing city: Moskva
ISBN: 978-5-907015-99-9
Publishing year: 2022
Number of pages: 190+162
Binding: Hardback edition
Weight: 650гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Kniga posvyashhena nauke o znakach, znakovych sistemach i znakovoj kommunikacii- semiotike. Pochemu cvetok rozy simvoliziruet lyubov′? Pochemu lyudi vse chashhe platyat ne za veshh′, a za brend? Predmety, yavleniya, strany i dazhe lyudi — eto znaki? V etoj knige avtor otvetit na eti i mnogie drugie voprosy s tochki zreniya znakovych sistem. Suj YAn′ rassmatrivaet okruzhayushhuyu sredu, sovremennoe obshhestvo potrebleniya s pozicii semiologii. On podrobno ob′′yasnyaet, chem otlichaetsya znakovaya cennost′ ot potrebitel′skoj, privodit primery uspeshnych marketingovych reshenij i neudachnych popytok vnedreniya znakovych sistem.
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