Details

Category: Marketing. Management
Author: Kagan M.
Publisher: MIF
ISBN: 978-5-00146-431-0
Language: RU
City: Moskva
Year: 2020
Pages: 352
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover

Description

Kniga № 1 dlya prodakt-menedzherov, bibliya produktovogo upravleniya. V nej predstavleny osnovnye principy proektirovaniya i zapuska proryvnych produktov, opisany roli chlenov komandy i process sozdaniya marketingovoj strategii i prodazh.

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