Details

Category: Marketing. Management
Author: N.S. Zagrebel′naya E.R. Bostoganashvili
Publisher: MGIMO
ISBN: 978-5-9228-2153-7
Language: RU
City: Moskva
Year: 2019
Pages: 138
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Soft cover
Weight: 215 g

Description

V uchebnom posobii raskryvayutsya osnovopolagayushhie metody i principy osushhestvleniya marketingovoj deyatel′nosti kompanii, rabotayushhich v segmente tovarov klassa lyuks v sovremennych usloviyach, kogda globalizaciya, cifrovizaciya, poyalenie bystroj mody (fast-fashion) vynuzhdayut kompanii peresmatrivat′ tradicionnyj kompleks marketinga. Dlya studentov magistratury , obuchayushhichsya po napravleniyu menedzhment.

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