Details

Category: Marketing. Management
Author: Gorfinkel′ V.YA., Zacharov P.N. i dr.
Publisher: Vuzovskij uchebnik
ISBN: 978-5-9558-0617-4
Language: RU
City: Moskva
Year: 2020
Pages: 296
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 380 g

Description

Predstavlena sushhnost′ biznes-planirovaniya v deyatel′nosti organizacij i predpriyatij, pokazana vzaimosvyaz′ strategicheskogo planirovaniya i biznes-plana, investicionnogo proekta, biznes-plana i biznes-proekta. Raskryta rol′ biznes-plana kak instrumenta upravleniya konkurentosposobnost′yu predpriyatiya. Izlozheny soderzhanie i poryadok razrabotki biznes-plana. Dana charakteristika produktov, tovarov i uslug, predostavlyaemych potrebitelyu, pokazana razrabotka resursnogo obespecheniya biznes-plana. Raskryty poryadok finansirovaniya i ocenki meropriyatij biznes-plana, analiz riskov v processe biznes-planirovaniya. Izlozheny osobennosti razrabotki biznes-plana dlya novogo predpriyatiya, proizvodstva novogo produkta. V zaklyuchitel′nom razdele priveden vazhnejshij instrumentarij biznes-planirovaniya. Dlya studentov uchrezhdenij srednego professional′nogo obrazovaniya, menedzherov, ekonomistov predpriyatij i organizacij.

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