Modern advertising technologies: global trends and russian experience. Textbook.Sovremennye reklamnye technologii: global′nye tendencii i rossijskij opyt. Uchebnik
Publishing country: Russia
Language: Russian
Author: E. A. Ponomareva
Publisher: MGIMO
Publishing city: Moskva
ISBN: 978-5-9228-2560-3
Publishing year: 2022
Number of pages: 301
Binding: Paperback
The textbook is focused on the study of modern communication technologies in the international activities of world leading companies. Four chapetrs of the textbook allow to study the role of communication policy in the sustainable development of the modern companies, mechanisms and tools, including branding, advertising strategies, public relations, sales promotion, direct marketing as key areas in maintaining ATL-, BTL- and TTL-strategies. The textbook is intended for international students of MGIMO joint masters programs and studying the course Modern advertising technologies. Uchebnik prednaznachen dlya izucheniya sovremennych kommunikacionnych technologij v mezhdunarodnoj deyatel′nosti kompanij. Rassmatrivayutsya osnovnye tendencii razvitiya sovremennogo reklamnogo rynka, reklamno-kommunikacionnye instrumenty, brending i drugie reklamnye technologii, primenyaemye v sfere ATL-, BTL- i TTL. Dlya inostrannych studentov MGIMO, obuchayushhichsya po sovmestnym magisterskim programmam i izuchayushhich kurs «Sovremennye reklamnye technologii».
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: E. A. Ponomareva
Publisher: MGIMO
Publishing city: Moskva
ISBN: 978-5-9228-2560-3
Publishing year: 2022
Number of pages: 301
Binding: Paperback
Weight: 364гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
The textbook is focused on the study of modern communication technologies in the international activities of world leading companies. Four chapetrs of the textbook allow to study the role of communication policy in the sustainable development of the modern companies, mechanisms and tools, including branding, advertising strategies, public relations, sales promotion, direct marketing as key areas in maintaining ATL-, BTL- and TTL-strategies. The textbook is intended for international students of MGIMO joint masters programs and studying the course Modern advertising technologies. Uchebnik prednaznachen dlya izucheniya sovremennych kommunikacionnych technologij v mezhdunarodnoj deyatel′nosti kompanij. Rassmatrivayutsya osnovnye tendencii razvitiya sovremennogo reklamnogo rynka, reklamno-kommunikacionnye instrumenty, brending i drugie reklamnye technologii, primenyaemye v sfere ATL-, BTL- i TTL. Dlya inostrannych studentov MGIMO, obuchayushhichsya po sovmestnym magisterskim programmam i izuchayushhich kurs «Sovremennye reklamnye technologii».
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