Mezhdunarodnaya konkurenciya. Konkurentnye preimushhestva stran
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Majkl Porter
Publisher: Intellektual′naya literatura
ISBN: 978-5-907394-63-6
Publishing year: 2021
Number of pages: 948
Binding: Hardback edition
Weight: 1590гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
O novych, bolee aktivnych i konstruktivnych rolyach gosudarstva i biznesa v pogone za konkurentosposobnost′yu i procvetaniem. O tom, kak pravitel′stvo mozhet vliyat′ na vse grani «romba» i tem samym obespechivat′ ili, naoborot, gubit′ na kornyu nacional′nuyu konkurentosposobnost′. Kak nacii dobivayutsya procvetaniya i blagopoluchiya v global′noj ekonomike? CHtoby vyyasnit′ eto, Majkl Porter provel fundamental′noe issledovanie. Na protyazhenii chetyrech let on izuchal desyat′ naibolee znachimych ekonomicheskich igrokov mira. Avtor proanaliziroval mnozhestvo charakteristik i faktorov i predstavil dokazatel′stva togo, chto tradicionnye sravnitel′nye preimushhestva, takie kak nalichie prirodnych resursov i deshevoj rabochej sily, bolee ne yavlyayutsya osnovnymi istochnikami blagopoluchiya stran. Rabota Portera stala klassikoj i povliyala na strategii razvitiya krupnejshich biznesov i organizacij. Rezul′taty dannogo issledovaniya predstavlyayut nesomnennyj interes dlya rukovoditelej i top-menedzherov, v chislo zadach kotorych vchodit formirovanie global′noj konkurentosposobnosti.
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