Kapitalizm bez kapitala: pod′′em nematerial′noj ekonomiki
Publishing country: Russia
Language: Russian
Author: CHaskel Dzh., Uestlejk S. Per. s angl. pod nauch. red. M. Dobryakovoj
Publisher: Izdatel′skij dom Vysshej shkoly ekonomiki
Publishing city: Moskva
ISBN: 978-5-7598-2727-6
Publishing year: 2024
Number of pages: 408
V nachale XXI veka investicii v nematerial′nye aktivy, takie kak dizajn, brendy i programmnoe obespechenie, vpervye prevzoshli vlozheniya v material′nye aktivy. Sposobnost′ kompanij ispol′zovat′ takie nevidimye aktivy stanovitsya klyuchom k uspechu. Dzhonatan CHaskel i Stian Uestlejk pokazyvayut, chto nematerial′nye aktivy vliyayut na ekonomicheskoe neravenstvo i zamedlenie rosta proizvoditel′nosti. Avtory issleduyut unikal′nye ekonomicheskie charakteristiki nematerial′nych investicij i otlichiya ekonomiki neosyazaemych aktivov. V zaklyuchenie oni rassuzhdayut o tom, kak menedzhery, investory i politiki mogut ispol′zovat′ osobennosti nematerial′noj ekonomiki v interesach svoich predpriyatij i stran.
Category: Economy
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: CHaskel Dzh., Uestlejk S. Per. s angl. pod nauch. red. M. Dobryakovoj
Publisher: Izdatel′skij dom Vysshej shkoly ekonomiki
Publishing city: Moskva
ISBN: 978-5-7598-2727-6
Publishing year: 2024
Number of pages: 408
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
V nachale XXI veka investicii v nematerial′nye aktivy, takie kak dizajn, brendy i programmnoe obespechenie, vpervye prevzoshli vlozheniya v material′nye aktivy. Sposobnost′ kompanij ispol′zovat′ takie nevidimye aktivy stanovitsya klyuchom k uspechu. Dzhonatan CHaskel i Stian Uestlejk pokazyvayut, chto nematerial′nye aktivy vliyayut na ekonomicheskoe neravenstvo i zamedlenie rosta proizvoditel′nosti. Avtory issleduyut unikal′nye ekonomicheskie charakteristiki nematerial′nych investicij i otlichiya ekonomiki neosyazaemych aktivov. V zaklyuchenie oni rassuzhdayut o tom, kak menedzhery, investory i politiki mogut ispol′zovat′ osobennosti nematerial′noj ekonomiki v interesach svoich predpriyatij i stran.
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