Details

Category: Economy
Author: Kitova O.V., Bruskin S.N., D′yakonova L.P. i dr.
Publisher: INFRA-M
ISBN: 978-5-16-013017-0
Language: RU
City: Moskva
Year: 2023
Pages: 418
Format: Printed book
Status: Published
Delivery: Sold out
Binding: Hard cover

Description

Uchebnik predstavlyaet soboj sistemnyj vzglyad na cifrovoj biznes i cifrovuyu ekonomiku. Rassmatrivayutsya sleduyushhie temy: razvitie internet-technologij v informacionnom obshhestve, oblachnye vychisleniya, servisy i mobil′nye prilozheniya, cifrovoj biznes i cifrovoj marketing, korporativnye veb-sajty i portaly, upravlenie internet-proektami, reinzhiniring biznesa na osnove global′nych setevych technologij, elektronnye platezhnye sistemy, obespechenie bezopasnosti cifrovogo biznesa. Sootvetstvuet trebovaniyam Federal′nogo gosudarstvennogo obrazovatel′nogo standarta vysshego obrazovaniya poslednego pokoleniya. Dlya studentov magistratury, aspirantov, slushatelej programm MVA, prepodavatelej, IT-specialistov, biznes-analitikov i menedzherov kompanij, internet-predprinimatelej.

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