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Vplyv brendiv. Tayemna syla neyronauky v marketynhu

  • Publishing country: Ukraine
    Language: Ukrainian
    Author: Dzhonson Mett, Human Prins
    Publisher: Vivat
    Publishing city: CHarkiv
    ISBN: 978-966-982-937-5
    Publishing year: 2023
    Number of pages: 384
    Binding: Hardback edition

  • SCHodnya mozok otrymuye y zasvoyuye vizual′nu informatsiyu, yaka vplyvaye na nashi spozhyvats′ki rishennya. CHasto my kupuyemo tovar lyshe tomu, scho_x000D_ diznalysya pro yoho isnuvannya, a teper chochemo maty «tu shtuku z reklamy» vdoma. Perechid vid «bachu» do «chochu» vidbuvayet′sya shvydko ta nesvidomo. Tak, suchasnym brendam vidomi nashi taynoschi. Ale my mozhemo perechytryty yich, opanuvavshy slipobachennya — zdatnist′ bachyty nevydyme v spozhyvchomu sviti. Vidteper pytannya, chomu my kupuyemo nepotrib, ne rytorychne. Vy navchytesya viddilyaty kontekst vid povedinky, vybyratysya z pastok nezvorotnych vytrat y opanuyete dovhostrokove planuvannya. Dosyt′ buty pasazhyrom u vlasnomu litaku, stan′te holovnym pilotom,schob obyraty napryam ruchu v spozhyvchomu sviti bez «zolotych propozytsiy» ta «unikal′nych aktsiy».


Series: Biznes
Category: Non-Fiction
Publishing country: Ukraine
Language: Ukrainian
Themes by country: Ukraine
Author: Dzhonson Mett, Human Prins
Publisher: Vivat
Publishing city: CHarkiv
ISBN: 978-966-982-937-5
Publishing year: 2023
Number of pages: 384
Binding: Hardback edition
Weight: 446гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Summary

SCHodnya mozok otrymuye y zasvoyuye vizual′nu informatsiyu, yaka vplyvaye na nashi spozhyvats′ki rishennya. CHasto my kupuyemo tovar lyshe tomu, scho_x000D_ diznalysya pro yoho isnuvannya, a teper chochemo maty «tu shtuku z reklamy» vdoma. Perechid vid «bachu» do «chochu» vidbuvayet′sya shvydko ta nesvidomo. Tak, suchasnym brendam vidomi nashi taynoschi. Ale my mozhemo perechytryty yich, opanuvavshy slipobachennya — zdatnist′ bachyty nevydyme v spozhyvchomu sviti. Vidteper pytannya, chomu my kupuyemo nepotrib, ne rytorychne. Vy navchytesya viddilyaty kontekst vid povedinky, vybyratysya z pastok nezvorotnych vytrat y opanuyete dovhostrokove planuvannya. Dosyt′ buty pasazhyrom u vlasnomu litaku, stan′te holovnym pilotom,schob obyraty napryam ruchu v spozhyvchomu sviti bez «zolotych propozytsiy» ta «unikal′nych aktsiy».



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Vplyv brendiv. Tayemna syla neyronauky v marketynhu

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