Details

Category: Journalism
Author: otv. red. B.YA. Misonzhnikov
Publisher: FLINTA
ISBN: 978-5-9765-3321-9
Language: RU
City: Moskva
Year: 2017
Pages: 504
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 603 g

Description

Dannoe izdanie predstavlyaet soboj kollektivnoe issledovanie sostoyaniya i funkcionirovaniya krupnych medijnych ob′′edinenij s cel′yu vyyavleniya zakonomernostej i osobennostej ich sozdaniya, strategicheskogo menedzhmenta, resheniya povsednevnych prakticheskich zadach, izucheniya poleznogo peredovogo opyta. V monografii rassmatrivaetsya vopros istoriko-sociologicheskogo, filosofskogo i marketingovogo polozheniya mediacholdinga kak sistemnogo yavleniya, ego rol′ v sovremennych globalizacionnych processach, a takzhe immanentnye emu cherty kak nacional′nogo medijnogo obrazovaniya.

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