Details

Category: Journalism
Author: Svitich L. G.
Publisher: YUrajt
ISBN: 978-5-534-00396-3
Language: RU
City: Moskva
Year: 2023
Pages: 397
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 480 g

Description

V uchebnike raskryvayutsya teoreticheskie podchody i konkretnye sposoby raboty zhurnalistov s sociologicheskoj informaciej, dayutsya obshhie svedeniya o programmirovanii i etapach sociologicheskich issledovanij v primenenii k izucheniyu SMI, o sociologicheskich metodach i vozmozhnostyach ispol′zovaniya ich v rabote redakcii. V knige predstavleny istoriya issledovanij, napravleniya i konkretnye rezul′taty izucheniya auditorii i zhurnalistov, informaciya o sociologicheskich firmach i izdaniyach. Podrobno izlozheny metodiki oprosov i kontent-analiticheskich issledovanij, a takzhe primery sociologicheskich dokumentov dlya issledovanij.

Related books

From the same category

Telekontent v novych media: Rabota televizionnych kanalov s efirnym kontentom v Internete.Nauchnoe izd.2-e izd., ispr. i dop.Rabota zhurnalista v cifrovoj periodike. Uchebnik.2-e izd.ispr., dorab.Grif FUMO Istoriya otechestvennych SMI. 1917–1991: Uchebnoe izd.