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Catalog/Linguistics/Journalism/Mediasistema Rossii. Uchebnoe posobie. Grif UMO

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Mediasistema Rossii. Uchebnoe posobie. Grif UMO

Aspekt Press

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Book

Mediasistema Rossii. Uchebnoe posobie. Grif UMO

Details

Category

Publisher

ISBN

978-5-7567-0864-6

Language

City

Moskva

Year

2019

Pages

384

Format

Printed book

Status

Published

Delivery

4–6 weeks

Binding

Soft cover

Description

Uchebnoe posobie rassmatrivaet obshhie teoreticheskie voprosy klassifikacii i indikacii mediasistem, istoricheskie etapy razvitiya i formirovaniya otechestvennoj mediasistemy; harakterizuet pravovoe pole, v kotoroj ona funkcioniruet. V uchebnom posobii rassmatrivayutsya razlichnye segmenty mediasistemy Rossii: pechatnaya pressa, televidenie, radio, onlajn-SMI, informacionnye agentstva, kinoindustriya, reklama i svyazi s obshhestvennost′yu. Analiziruyutsya tehnologicheskie, ekonomicheskie, organizacionno-strukturnye i soderzhatel′nye aspekty kazhdogo segmenta. Osoboe vnimanie udelyaetsya auditorii SMI. Uchebnoe posobie soderzhit bol′shoj ob′′em statisticheskogo materiala. Uchebnoe posobie prednaznacheno dlya prepodavatelej i studentov fakul′tetov zhurnalistiki, issledovatelej, rabotnikov SMI.

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Mediasistema Rossii. Uchebnoe posobie. Grif UMO — 2019 — ISBN 978-5-7567-0864-6 | Exlibrus