Details

Category: Linguistics. General questions
Author: Kachalkin P. V.
Publisher: RIOR
ISBN: 978-5-369-01319-9
Language: RU
City: Moskva
Year: 2017
Pages: 202
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Soft cover
Weight: 200 g

Description

Monografiya posvyashhena voprosam implicitnogo reducirovaniya negativnych associacij i stereotipnych predstavlenij, svyazannych s opasnost′yu, v reklamnych aviasloganach. Na obshirnom fakticheskom materiale avtor demonstriruet, kak implicitnoe predstavlenie informacii mozhet sposobstvovat′ manipulyativnym namereniyam adresanta i reducirovat′ negativnye associacii i trevogi recipienta, svyazannye s opasnost′yu predstoyashhego avia pereleta. Mozhet byt′ ispol′zovana v ramkach izucheniya teorii reklamy i svyazej s obshhestvennost′yu v vuzach, budet polezna teoretikam i praktikam reklamnogo dela, a takzhe specialistam, zanimayushhimsya voprosami implicitnogo vozdejstviya na potrebitelya.

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