Marketynh staloho turyzmu : navch. Posib
Publishing country: Ukraine
Language: Ukrainian
Themes by country: Ukraine
Author: Smyrnov I.H., Lyubitseva O.O.
Publisher: LIRA-K
Publishing city: Kyyiv
ISBN: 978-617-7748-58-7
Publishing year: 2021
Number of pages: 256
Binding: Hardback edition
Weight: 540гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: if possible
Rozkryto osoblyvosti staloho turyzmu ta spetsyfiku marketynhu staloho turyzmu, systemy ta stratehiyi marketynhu v turyzmi, osoblyvosti analizu rynku spozhyvachiv u turyzmi, vymiryuvannya i prohnozuvannya popytu v turyzmi, zhyttyevyy tsykl tovaru v turyzmi, problemy vstanovlennya kontaktiv z kliyentamy ta stymulyuvannya zbutu v turyzmi, osoblyvosti reklamnoyi diyal′nosti v turyzmi ta tsinovoyi polityky, spetsyfiku vystavkovoho marketynhu v turyzmi, planuvannya, finansuvannya ta orhanizatsiyi marketynhu v turyzmi, orhanizatsiyu ta provedennya marketynhovych doslidzhen′, konkurentospromozhnist′ u turyzmi ta novitni innovatsiyni napryamky marketynhu v turyzmi, vklyuchayuchy neyminh ta brendynh, imidzhbildynh ta brendynh u turyzmi. Osoblyvistyu posibnyka ye pidklyuchennya do rozhlyadu deyakych tem marketynhu lohistychnych aspektiv staloho turyzmu, scho, zokrema, stosuyet′sya lohistyky vystavkovoyi diyal′nosti v turyzmi, lohistychnoyi orhanizatsiyi turystychnoho prostoru na zasadach staloho rozvytku (na prykladi sakral′noho turyzmu), yavyscha overturyzmu ta kompleksnoyi lohistychnoyi stratehiyi yoho podolannya na prykladi urboturyzmu. Posibnyk mistyt′ kontrol′ni pytannya ta zavdannya dlya samostiynoyi roboty studentiv z kozhnoho rozdilu (temy), maye dodatky, u t.ch. robochu navchal′nu prohramu z testamy.
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