Details

Category: Psychology
Author: Zakalyk H. M., Partyko N. V.
Publisher: Vydavnytstvo L′vivs′koyi politechniky
ISBN: 978-966-941-317-8
Language: UA
City: L′viv
Year: 2019
Pages: 248
Format: Printed book
Status: Published
Delivery: If possible
Binding: Hard cover

Description

Vysvitleno psycholohiyu innovatsiy, problemy psycholohichnoho spryynyattya novovveden′ u suspil′stvi, formy ta metody upravlinnya innovatsiynoyu diyal′nistyu; vykladeno teoretychni aspekty psycholohiyi reklamy, zokrema radioreklamy toscho.

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