Dumaj medlenno... reshaj bystro

Nashi dejstviya i postupki opredeleny nashimi myslyami. No vsegda li my kon-troliruem nashe myshlenie? Nobelevskij laureat Daniel′ Kaneman ob′′yasnyaet, pochemu my podchas sovershaem neracional′nye postupki i kak my prinimaem nevernye resheniya. U nas imeetsya dve sistemy myshleniya. Medlennoe mysh-lenie vklyuchaetsya, kogda my reshaem zadachu ili vybiraem tovar v magazine. Obychno nam kazhetsya, chto my uverenno kontroliruem eti processy, no ne budem zabyvat′, chto pozadi nashego soznaniya v fonovom rezhime postoyanno rabotaet bystroe myshlenie — avtomaticheskoe, mgnovennoe i neosoznavaemoe…