Galaktika Gutenberga. Stanovlenie cheloveka pechatayushhego / 3-e izdanie
Publishing country: Russia
Language: Russian
Author: Marshall Maklyuen
Publisher: Akademicheskij proekt
Publishing city: Moskva
ISBN: 978-5-8291-1711-5
Publishing year: 2015
Number of pages: 443
Binding: Hardback edition
Nachinaya s 1950-ch godov Maklyuen predlozhil izuchat′ massovuyu kul′turu v ee sobstvennych terminach, a ne s tochki zreniya klassicheskoj tradicionnoj kul′tury. Kul′ture bylo dano opredelenie sistemy kommunikacii, i Maklyuen otkazalsya ot analiza intellektual′nogo i moral′nogo soderzhaniya kul′tury, t.e. ot kachestvennogo, cennostnogo podchoda. Pri etom Maklyuenu udalos′ sdelat′ neobyknovenno interesnye nablyudeniya v oblasti vliyaniya elektricheskich sredstv massovoj kommunikacii na sovremennoe obshhestvo. Udivitel′nym obrazom literaturnyj kritik stal odnim iz samych avtoritetnych avtorov v oblasti teorii kommunikacii. «Galaktika Gutenberga» - legendarnaya rabota znamenitogo «proroka iz Toronto», v kotoroj on, pribegaya k mozaichnomu, chrespolosnomu podchodu k sovremennoj civilizacii, utverzhdaet, chto reshayushhim faktorom processa formirovaniya konkretnoj social′no-ekonomicheskoj sistemy, a po suti dela, dvigatelem istoricheskogo progressa vystupaet smena technologij, vlekushhaya za soboj smenu sposoba kommunikacii. Etapy razvitiya civilizacii po Maklyuenu: dopis′mennaya kul′tura s ustnymi formami kommunikacii, osnovannaya na principach obshhinnogo obraza zhizni, vospriyatiya i ponimaniya okruzhayushhego mira; pis′mennaya kul′tura, zavershayushhayasya «galaktikoj Gutenberga», epocha individualizma, nacionalizma i promyshlennych revolyucij; sovremennyj etap («elektronnoe obshhestvo» «global′noj derevni»), zadayushhij posredstvom elektronnych sredstv kommunikacii (infokommmunikacij) mnogomernoe vospriyatie mira po tipu vospriyatiya akusticheskogo prostranstva.
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Marshall Maklyuen
Publisher: Akademicheskij proekt
Publishing city: Moskva
ISBN: 978-5-8291-1711-5
Publishing year: 2015
Number of pages: 443
Binding: Hardback edition
Weight: 545гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: sold out
Nachinaya s 1950-ch godov Maklyuen predlozhil izuchat′ massovuyu kul′turu v ee sobstvennych terminach, a ne s tochki zreniya klassicheskoj tradicionnoj kul′tury. Kul′ture bylo dano opredelenie sistemy kommunikacii, i Maklyuen otkazalsya ot analiza intellektual′nogo i moral′nogo soderzhaniya kul′tury, t.e. ot kachestvennogo, cennostnogo podchoda. Pri etom Maklyuenu udalos′ sdelat′ neobyknovenno interesnye nablyudeniya v oblasti vliyaniya elektricheskich sredstv massovoj kommunikacii na sovremennoe obshhestvo. Udivitel′nym obrazom literaturnyj kritik stal odnim iz samych avtoritetnych avtorov v oblasti teorii kommunikacii. «Galaktika Gutenberga» - legendarnaya rabota znamenitogo «proroka iz Toronto», v kotoroj on, pribegaya k mozaichnomu, chrespolosnomu podchodu k sovremennoj civilizacii, utverzhdaet, chto reshayushhim faktorom processa formirovaniya konkretnoj social′no-ekonomicheskoj sistemy, a po suti dela, dvigatelem istoricheskogo progressa vystupaet smena technologij, vlekushhaya za soboj smenu sposoba kommunikacii. Etapy razvitiya civilizacii po Maklyuenu: dopis′mennaya kul′tura s ustnymi formami kommunikacii, osnovannaya na principach obshhinnogo obraza zhizni, vospriyatiya i ponimaniya okruzhayushhego mira; pis′mennaya kul′tura, zavershayushhayasya «galaktikoj Gutenberga», epocha individualizma, nacionalizma i promyshlennych revolyucij; sovremennyj etap («elektronnoe obshhestvo» «global′noj derevni»), zadayushhij posredstvom elektronnych sredstv kommunikacii (infokommmunikacij) mnogomernoe vospriyatie mira po tipu vospriyatiya akusticheskogo prostranstva.
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