Description
Sut′ tsiyeyi knyzhky — dopomohty dyzayneru v remesli, ozbroyity yoho pravylamy, poradamy y metodamy. My pohovorymo pro typohrafiyu, kompozytsiyu, kolir i zobrazhennya. Same tsi inhrediyenty, yakscho yich poyednaty syl′noyu, perekonlyvoyu kontseptsiyeyu, dayut′ u pidsumku dyzayners′ke rishennya. YAkby ya buv shef-kucharem, to chotiv by hotuvaty z naykraschych inhrediyentiv: naykraschyy retsept plyus naykraschi produkty y prypravy. Navryad chy mozhna rozrachovuvaty na shedevr, yakscho zamist′ svizhoho tuntsya musysh vdovol′nyatysya konservovanym, a zamist′ styhlych pomidoriv — tomatnym sousom iz paketyka. Te same stosuyet′sya dyzaynu. Produmanyy shryft na rivni z Haramonom, indyvidual′no pidibrana palitra i vdala fotohrafiya dadut′ bil′she, nizh bezkoshtovna harnitura z internetu, kol′ory, scho yich na avtomati proponuye soft, i pershe-lipshe foto zi stoku.Koly opanuvav «pravyl′nyy» sposib dyzaynuvaty y perekonavsya, scho kozhne tyre na svoyemu mistsi, mozhna pidklyuchatysya do inshoho polyusu dyzayners′koyi osobystosti. Todi y mozhna bude znachodyty nespodivani, provokatyvni chody, kydaty vyklyk ustalenomu poryadku rechey, probuvaty al′ternatyvni protsesy vyrobnytstva. Odnak navit′ u ts′omu vypadku ta ipostas′ dyzaynera, scho revno stezhyt′ za dotrymannyam pravyl i shukaye doskonalosti, povynna chas vid chasu vtruchatysya y pereviryaty, chy znaydene rishennya yasne y chy spromozhne polonyty hlyadacha. Pro avtoriv SHon Adams (Sean Adams) burningsettlerscabin.com - zavkafedry hrafdyzaynu v ArtCenter College of Design u Pasadeni, Kaliforniya. 2014 roku otrymav medal′ Amerykans′koho instytutu hrafichnych mystetstv (AIGA), nayvyschu profesiynu nahorodu v haluzi hrafdyzaynu. Laureat bahat′och konkursiv, volodar chyslennych vidznak (zokrema vid zhurnalu Graphis, AIGA, D&AD, ADC). ZHurnal I. D. Magazine zarachuvav yoho do soroka nayvplyvovishyy lyudey u sferi dyzaynu. Za stolitnyu istoriyu AIGA til′ky SHon Adams ocholyuvav tsyu orhanizatsiyu dva terminy pospil′. CHlen komitetu Aspen Design Conference. Napysav pro dyzayn kil′ka knyzhok: The Designer’s Dictionary of Color; The Designer’s Dictionary of Type; «YAk dyzayn sponukaye nas dumaty, vidchuvaty, diyaty» (K.: Artchass, 2022). CHlen redkolehiyi y dopysuvach vydannya Design Observer. Avtor tsyfrovoho kontentu v LinkedIn Learning. Sered kliyentiv Adamsa — Academy of Motion Picture Arts and Sciences, Adobe, Disney, Gap, Frank Gehry Partners, Nickelodeon, Sundance. Piter Douson (Peter Dawson) gradedesign.com - spivzasnovnyk brytans′koho dyzayn-byuro Grade, propratsyuvav u sferi dyzaynu chvert′ stolittya. Sered yoho kliyentiv — Brytans′kyy muzey, halereya «Teyt», muzey Viktoriyi i Al′berta, vydavnytstvo Thames & Hudson i bahato inshych. Sfera interesiv Dousona — brendynh, typohrafiya, polihrafiya, vydavnychyy dyzayn. Laureat bahat′och prestyzhnych profesiynych vidznak u haluzi knyzhkovoho dyzaynu, chlen International Society of Typographic Designers. Na zaproshennya kil′koch brytans′kych i zakordonnych universytetiv chytav lektsiyi z typohrafiyi. U 2013 rotsi napysav knyzhku The Field Guide to Typography. Dzhon Foster (John Foster) badpeoplegoodthings.com - rektor, pryntseps, superindentant i [vpyshit′ bud′-yake huchne slovo] v dyzayn-byuro Bad People Good Things. Vsesvitn′o vidomyy dyzayner ta ilyustrator, bahato pyshe pro dyzayn i vystupaye z lektsiyamy. Yoho roboty vychodyly u holovnych tematychnych vydannyach, eksponuyut′sya u halereyach po vs′omu svitu y nalezhat′ do osnovnoyi kolektsiyi Smitsonivs′koho muzeyu. Udostoyenyy bahat′och profesiynych vidznak (Art Directors Club of New York Gold Medal, ADDY Best of Show ta in.). Novators′ki proyekty dlya Coca-Cola, Hasbro, Americans for the Arts, Nature Conservancy, ESPN, Chronicle Books i bahat′och inshych firm i fondiv zdobuly Fosteru renome odnoho z nayvplyvovishych dyzayneriv svitu. Provodyt′ zabahato chasu za hihants′kym robochym stolom — malyuye, proyektuye, prohramuye, poky pid nohamy plutayet′sya yoho fokster’yer, pryzer chempionatu svitu z kumednosti. Toni Sedon (Tony Seddon) tonyseddon.com - zakinchyv chudozhniy koledzh u 1987 mu. Nastupni dvanadtsyat′ rokiv zhyv i pratsyuvav u Londoni — spershu dyzayn-konsul′tantom shyrokoho profilyu, potim chudredom u vydavnytstvi ilyustrovanych knyh. Zaraz zhyve z vil′nych zanyat′: rozroblyaye dyzayn, vede riznomanitni proyekty, pyshe na pov’yazani z dyzaynom temy. Avtor i spivavtor bahat′och knyzhok: Graphic Design for Non-designers; Draw Your Own Fonts: 30 Alphabets to Scribble, Sketch, and Make Your Own; Greetings from Retro Design: Vintage Graphics Decade by Decade; Type Teams: Perfect Typeface Combinations; The Evolution of Type: A Graphic Guide to 100 Landmark Typefaces; and Let’s Talk Type: An Essential Lexicon of Type Terms. ZHyve u Schidnomu Saseksi, Anhliya. YAkscho vin sumnivayet′sya, yakyy shryft obraty, to pid rukoyu zavzhdy ye virni sobaky — vony pidkazhut′.
