Polityka dyzaynu
Publishing country: Ukraine
Language: Ukrainian
Themes by country: Ukraine
Author: Ryuben Pater
Publisher: ArtHuss
Publishing city: Kyyiv
ISBN: 978-617-7799-94-7
Publishing year: 2021
Number of pages: 192
Binding: Paperback
Stage: PUBLISHED
Format: Printed book
Delivery time: if possible
Dyzayners′ki rishennya, yaki z’yavlyayut′sya v suchasnomu suspil′stvi, budut′ spryamovani do audytoriyi bahat′och riznych kul′tur ta mov. Ale z pochatkom vizual′noyi komunikatsiyi prychodyt′ i vidpovidal′nist′; chy obiznani dyzaynery pro znachennya ta vplyv svoyeyi roboty? Zobrazhennya chy symvol, pryynyatnyy v odniy kul′turi, mozhe buty obrazlyvym abo navit′ shkidlyvym u inshiy. Vykorystanyy u maketi kolir abo shryft mozhe zdatysya neytral′nym, ale yoho znachennya zavzhdy zalezhyt′ vid kul′tury. YAkscho dyzaynery navchat′sya rozumity hlobal′nyy kul′turnyy kontekst, my mozhemo unyknuty stereotypiv i dopomohty polipshyty vzayemorozuminnya mizh lyud′my. «Polityka dyzaynu» — tse kolektsiya naochnych prykladiv z us′oho svitu. Vykorystovuyuchy antropolohichni ta sotsiolohichni ideyi, tse stvoryuye hlyboke rozuminnya suchasnoho vizual′noho spilkuvannya. Pryklady stosuyut′sya povsyakdennoyi praktyky vizual′noho spilkuvannya v Interneti ta v rezhymi oflayn: typohrafiya, zobrazhennya, kol′ory, symvoly ta informatsiya. Knyha pokazuye vazhlyvist′ vizual′noyi hramotnosti pry spilkuvanni za mezhamy nayavnych kordoniv ta kul′tur. Vona doslidzhuye kul′turne znachennya symvoliv, kart, fotohrafiyi, typohrafiyi ta kol′oriv, yaki vykorystovuyut′sya schodnya. TSe praktychnyy posibnyk dlya profesionaliv u haluzi dyzaynu ta komunikatsiy, scho dopomozhe stvoryuvaty bil′sh efektyvne ta vidpovidal′ne vizual′ne spilkuvannya.
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