Details

Category: Marketing. Management
Author: Vitt G., Berd D.
Publisher: Vivat
ISBN: 978-966-982-220-8
Language: UA
City: CHarkiv
Year: 2022
Pages: 304
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 380 g

Description

Molod′ pokolinnya Z svoyeridna. YIy podobayet′sya TikTok, yiyi vazhko chymos′ zdyvuvaty, i vona odrazu pomichaye neschyrist′. YAk brendam zavoyuvaty tsey sehment audytoriyi i nalashtuvatysya na chvylyu novoho pokolinnya? Avtory tsiyeyi knyzhky rozpovidayut′,scho varto znaty suchasnym pidpryyemtsyam i marketoloham, menedzheram ta fachivtsyam iz komunikatsiyi, yaki postiyno stykayut′sya z vyklykom spodobatysya molodi.

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