Details

Category: English
Author: Kupcova A. K., Kozlova L. A., Volynec YU. P. ; Pod obshh. red. Kupcovoj A.K.
Publisher: YUrajt
ISBN: 978-5-534-08147-3
Language: RU
City: Moskva
Year: 2019
Pages: 355
Format: Printed book
Status: Published
Delivery: 4–6 weeks
Binding: Hard cover
Weight: 550 g

Description

«Anglijskij dlya menedzherov i logistov» eto mnogogrannyj uvlekatel′nyj uchebnik, v kotorom teoreticheskie znaniya po anglijskomu yazyku, menedzhmentu i logistike udachno sochetayutsya s prakticheskimi zadaniyami, pozvolyayushhimi zakrepit′ eti znaniya i primenyat′ ih na praktike. Kniga sostoit iz dvuh razdelov, v kotoryh raskryvayutsya osnovnye napravleniya menedzhmenta i logistiki: prinyatie marketingovyh reshenij; planirovanie; upravlenie proektami, cepyami postavok, syr′evymi i tovarnymi potokami. Osoboe vnimanie udeleno biznes-etiketu, razlichiyam nacional′nyh biznes-kul′tur eti znaniya neobhodimy pri rabote s zarubezhnymi partnerami.

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