U nashiy kul′turi panuye kul′t humoru. Kozhna tryvozhna novyna porodzhuye chvylyu memiv, my hurtuyemosya zavdyaky zhartam i chasto povtoryuyemo, scho mental′ne zdorov’ya ukrayintsya trymayet′sya vyklyuchno na smishnych video. U tsiy knyzhtsi psychoterapevt i veduchyy shou «Zahony» Oleksandr Avdyeyev ta zhurnalistka Anna Sidel′nikova poyasnyuyut′ tsey fenomen. YAkyy zhart vvazhayet′sya naysmishnishym u sviti ta chy smiyut′sya lyudy naodyntsi? CHy mozhe smich pidvyschuvaty imunitet ta yak za dopomohoyu pochuttya humoru my dilymo lyudey na «svoyich / chuzhych»? YAk zhartuvaty na chutlyvi temy ta chy mozhna navchytysya zhartuvaty v pryntsypi? Pratsyuyuchy nad knyzhkoyu, avtory spilkuvalysya z komikamy, literaturoznavtsyamy ta neyrofiziolohamy. Tozh u ts′omu teksti zokrema prozvuchat′ holosy Antona Tymoshenka i Nasti Zuchvaloyi, Vasylya Baydaka, Rostyslava Semkiva, Andriya CHyvurina ta nyzky inshych, yaki bezposeredn′o pratsyuyut′ z temoyu humoru.