Reklama v sfere kul′tury. Uchebnoe posobie, 2-e izdanie, stereotipnoe
Category: Marketing. Management
Publishing country: Russia
Language: Russian
Themes by country: Russia
Author: Ul′yanovskij A. V.
Publisher: Planeta muzyki
Publishing city: Sankt-Peterburg
ISBN: 978-5-8114-7790-6
Publishing year: 2021
Number of pages: 516
Binding: Paperback
Weight: 692гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Posobie posvyashheno vidam, technologiyam i voprosam organizacii sovremennych reklamnych kommunikacij. Rassmatrivayutsya osobennosti razrabotki reklamnych soobshhenij v sfere kul′tury, pravila primeneniya pozitivnych motivacij v reklame kul′turnych ob′′ektov, voprosy ispol′zovaniya vizual′noj ritoriki kak instrumenta privlecheniya vnimaniya i formirovaniya interesa, osobennosti i pravila sozdaniya vymyshlennych obrazov reklamy. Izdanie prednaznacheno dlya studentov (bakalavrov i magistrov) vysshich i srednich special′nych uchebnych zavedenij, prochodyashhich podgotovku po menedzhmentu, marketingu i reklame v sferach kul′tury i obrazovaniya, specialistov i vsech interesuyushhichsya sovremennymi reklamnymi technologiyami. Kniga stala pobeditelem IV Ezhegodnogo mezhdunarodnogo Konkursa priznaniya professional′nych dostizhenij v sfere PR i reklamy «Zolotoj Sobol′» v nominacii «Luchshaya rabota po teorii i metodologii reklamy».
126,00 €0,00 €
Serial: Social′no-kul′turnaya deyatel′nost′
Series: Social′no-kul′turnaya deyatel′nost′
Category: Literary studies
Author: Zajcev G. K., Zajcev A. G.
Publisher: Planeta muzyki
Publishing country: Russia
ISBN: 978-5-8114-7248-2
Publishing year: 2021
Delivery time: 4-6 weeks
87,00 €
Series: Social′no-kul′turnaya deyatel′nost′
Category: Journalism
Author: Kurysheva T. A.
Publisher: Planeta muzyki
Publishing country: Russia
ISBN: 978-5-8114-5684-0
Publishing year: 2021
Delivery time: 4-6 weeks
65,00 €
Series: Social′no-kul′turnaya deyatel′nost′
Category: Entertainment Arts
Author: Taratorin E. V.
Publisher: Planeta muzyki
Publishing country: Russia
ISBN: 978-5-8114-5624-6
Publishing year: 2021
Delivery time: 4-6 weeks
65,00 €
Series: Social′no-kul′turnaya deyatel′nost′
Category: Marketing. Management
Author: Ul′yanovskij A. V.
Publisher: Planeta muzyki
Publishing country: Russia
ISBN: 978-5-8114-7790-6
Publishing year: 2021
Delivery time: 4-6 weeks