Personal′nyj rebrending. Kak izmenit′ svoj imidzh, sochraniv reputaciyu
Category: Marketing. Management
Publishing country: Russia
Language: Russian
Author: Dori Klark
Publisher: MIF
Publishing city: Moskva
ISBN: 978-5-00169-506-6
Publishing year: 2021
Number of pages: 224
Binding: Paperback
Weight: 232гр.
Stage: PUBLISHED
Format: Printed book
Delivery time: 4-6 weeks
Esli vy stremites′ postroit′ kar′eru v odnoj kompanii ili, naprotiv, chotite smenit′ sferu deyatel′nosti, lichnyj brend — eto vash propusk na puti k uspechu. V etoj knige opytnyj brend-konsul′tant Dori Klark predlagaet poshagovyj plan raboty, kotoryj pomozhet vam ocenit′, usilit′ i pri neobchodimosti transformirovat′ svoj personal′nyj brend. Personal′nyj rebrending trebuetsya ne vsem. Esli vy davno rabotaete v kompanii i udovletvoreny svoimi dostizheniyami, mozhno ne perezhivat′. No ne vsem zhe tak povezlo. Esli vy stremites′ poluchit′ povyshenie, smenit′ dolzhnost′, kompaniyu ili professiyu, vam ponadobitsya strategicheskij podchod k formirovaniyu lichnogo brenda. Gramotnyj rebrending — delo ne odnogo dnya: dlya etogo potrebuetsya vyyasnit′, kakim vas vidyat okruzhayushhie; priobresti novye znaniya i umeniya; pokazat′, chem vy mozhete byt′ polezny klientam i kompanii. Nevazhno, perechodite vy iz odnogo otdela v drugoj vnutri kompanii ili nachinaete s chistogo lista kar′eru v sovershenno novoj dlya sebya oblasti, konkretnye rekomendacii avtora pomogut vam zavoevat′ ponimanie i podderzhku okruzhayushhich i izmenit′ svoj imidzh, sochraniv reputaciyu. Pervaya kniga o personal′nom brende, kotoraya fokusiruetsya na tom, kak mozhno usilit′ i transformirovat′ svoj lichnyj brend, a ne na tom, kak postroit′ ego s nulya. Dlya tech, kto chochet peremen i planiruet poprobovat′ sebya v chem-to novom — bud′ to zanyatie vysokoj rukovodyashhej dolzhnosti ili perechod v sovershenno druguyu professiyu.
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Publishers : MIF
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